SELECTED WORK

A selection of editorial, commercial and personal work spanning men’s hair, grooming, fashion and image. Each project reflects an individual approach to form, texture and identity — created for clients, brands and creative collaborations.

Frank Boam’s work with Chelsea FC brought his background in men’s hair and grooming into a major commercial sports campaign environment.

Working within the demands of a fast-moving production, the focus was on creating clean, controlled grooming that complemented the players, styling and overall visual direction of the launch.

The project reflects an approach that has run throughout Frank’s career — understanding the individual, working precisely under pressure and ensuring the hair supports the image rather than competing with it.

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