A selection of editorial, commercial and personal work spanning men’s hair, grooming, fashion and image. Each project reflects an individual approach to form, texture and identity — created for clients, brands and creative collaborations.
PROJECTS
SELECTED WORK
SELECTED WORK
CHELSEA FC
KIT LAUNCH / CAMPAIGN
Frank Boam’s work with Chelsea FC brought his background in men’s hair and grooming into a major commercial sports campaign environment.
Working within the demands of a fast-moving production, the focus was on creating clean, controlled grooming that complemented the players, styling and overall visual direction of the launch.
The project reflects an approach that has run throughout Frank’s career — understanding the individual, working precisely under pressure and ensuring the hair supports the image rather than competing with it.
BEHIND THE SCENES
NIKE AWAY KIT LAUNCH
SALON BRANDS
A selection of salon projects, brand collaborations and creative work. Full archive coming soon.
YOUTUBE
COMING SOON
Life asks much of a man—presence, ambition, discipline and consideration for how he presents himself to the world.
Looking good reaches beyond appearance. It influences the mind, the body and the soul—the confidence you carry and the energy you bring to everything around you.
Frank Boam is a men’s-hair specialist offering a service shaped around the individual. Precise, intuitive and discreet, each appointment is time set aside to pause, reset and be looked after.
More than a haircut, it is an experience designed to leave you looking sharper, feeling assured and ready to perform at your best.
Available by appointment in selected salons, at home and for private events.
Relax. I’ve got you.
